Raiders Prez: Team Tapping Its Intense Fan Base To Help Market Silver & Black In 2024
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Story by Alan Snel Photos by Hugh Byrne
It’s a Davis family tradition. Al Davis loved his players — and ex-players.
And son Mark Davis loves Raiders alumni, too, designating time before Thursday’s Raiders vs 49ers preseason game for media to chat with former greats like Marcus Allen, Greg Townsend and Steve Wisniewski on the “black carpet.”
The Raiders have not won a Super Bowl championship in 40 years.
So the Raiders can market this current team via its rich and colorful history and a fan base known for its blue-collar roots and depth of loyalty.
LVSportsBiz.com talked with Raiders team president Sandra Douglass Morgan about how the team is tapping its intense fan base to market the NFL club in 2024. Take a listen:
With the 49ers in Las Vegas, there were a lot of red SF jerseys all around the domed stadium.
Their fans are known to travel well and they made their presence known at Allegiant Stadium tonight.
The 49ers and their starting quarterback, Brock Purdy, were carving up the Raiders defense in the first quarter and had a 10-0 lead in the first 15 minutes.
It was Purdy’s first game in this stadium since losing the Super Bowl to the Kansas City Chiefs in February.
The Raiders played better in the second quarter. They scored two touchdowns and trailed the 49ers, 17-14, at halftime. The teams traded touchdowns in the third quarter and San Francisco led, 24-21, after three quarters.
The game — and Raiders postseason — ended in a crazy manner.
The Raiders tied the game on a late-game field goal by reliable placekicker Daniel Carlson.
Then the 49ers nearly pulled off a final-play Hail Mary/Multi-Lateral touchdown before the three-game exhibition season with a 24-24 finish in Game 3. Here’s a look at that zany, wild, chaotic final play.
LVSportsBiz.com asked head coach Antonio Pierce about what he can take from a game where the starters don’t play that could offer clues about how the team will perform during the regular season.
Pierce said not much, but he did note there was opportunity for “situational football” like when the Raiders tied the game in the final minute.
“End of game situation,” as Pierce put it.
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With former President Donald Trump in Las Vegas for a campaign stop, Raiders players Maxx Crosby and starting quarterback Gardner Minshew II posed with Trump.
