Is Bicycle Trade Show Interbike Returning To Las Vegas? LVCVA Tourism Agency Discussing Having Interbike When L’Etape Las Vegas Bicycle Event Is Also In Vegas
By Alan Snel, LVSportsBiz.com Publisher-Writer
It’s strictly at the discussion stage, but Las Vegas’ public tourism agency is talking behind the scenes about bringing the bicycle industry’s annual trade show to Las Vegas in the spring when a local Las Vegas bicycle event — a Tour de France-branded bicycle ride — is also staged in Summerlin.
The bicycle industry used to descend on Las Vegas for the Interbike trade show every September. It was held at the Sands Expo convention hall before it moved to the Mandalay Bay Convention Center. The last time Interbike was held in Las Vegas it was in 2017 before it moved to Reno in 2018. It then fizzled out.
Interbike attracted thousands of retail bike shop owners, bicycle part manufacturers and the biggest brand manufacturers in the industry. Interbike was mostly a business to business show, but it did allow bicycle consumers a chance to attend on the final day in the last trade shows in Las Vegas.
Nothing has been scheduled for 2025. But there is talk behind the scenes about the Las Vegas Convention and Visitors Authority (LVCVA) bringing back Interbike and perhaps having it around the time when a LVCVA bicycle event called L’Etape Las Vegas by Tour de France is held.
Extreme windy conditions forecast for the bike event day this month on May 5 prompted LVCVA and Las Vegas Events organizers to cancel the L’Etape event. The bicycle rides are branded with a Tour de France flavor and were scheduled to be held in Red Rock Canyon. The bike rides were going to start from Las Vegas Ballpark, where the LVCVA has a $80 million naming rights deal with ballpark/Aviators owner Howard Hughes Corporation, Summerlin’s master developer.
It should be noted that Emerald Expositions — the previous promoter of Interbike — held a survey in 2022, saying in an email two years, “A large majority, 84% to be exact, are interested in participating in a future Interbike Event.”
Without Interbike around, the Sea Otter Classic bicycle event in Monterey, California in April has become a popular alternative and attracted more 1,000 exhibitors for its outdoor event at the Laguna Seca race track just last month.
