LVCVA Tourism Agency Plans To Sponsor L’Etape Las Vegas by Tour de France in May 2023
By Alan Snel of LVSportsBiz.com
It’s a Tour de France event in Summerlin and the LVCVA — the Las Vegas tourism agency — will be a sponsor.
How much will the Las Vegas Convention and Visitors Authority pay to help put on the event called the L’Etape Las Vegas by Tour de France in May 2023?
Less than $250,000, said Brian Yost, the LVCVA chief operating officer.
The sponsorship does not meet the financial threshold of a quarter-million dollars, so it will not go before the LVCVA board for a vote, Yost explained
LVCVA CEO Steve Hill has the discretion to spend the public dollars without a board vote, he said.
The L’Etape Las Vegas bicycle races/rides in Red Rock Canyon and the event festival at Las Vegas Ballpark are set for May 13-14 next year.
The Tour de France hires a vendor to stage and put on the race and ride event in Las Vegas — only the second one in the U.S. after one was held in San Antonio.
The connection to the Las Vegas Ballpark is that the LVCVA, which plans to sponsor the L’Etape Las Vegas event, also has a ballpark naming rights deal with Howard Hughes Corporation at the 10,000-seat minor league baseball park. The LVCVA is paying Howard Hughes $80 million for a 20-year naming rights deal to call the Aviators stadium, “Las Vegas Ballpark.”
The L’Etape Las Vegas event will use the ballpark as start and finish and have a bicycle festival with vendors at the venue.
PSA
