The Times Are A-Changin’: College Athletes No Longer Getting Nil For Name Image Likeness
By Alan Snel of LVSportsBiz.com
Well now, these are new times for college sports athletes.
Starting today, college athletes can go entrepreneurial and pitch everything from tea to pizza to mobile phone service.
I always thought NIL was an ironic abbreviation for Name Image Likeness because that’s what college athletes used to get from universities selling merchandise with their sports stars’ names on it or video games using their likeness on screens.
It’s not like these athletes are getting new rights.
They’re getting old ones that the NCAA and universities had kept for themselves.
Let’s cruise social media for LVSportsBiz’s Top 10 NIL deals, comments and observations:
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Auburn quarterback Bo Nix has a tea sponsorship deal.
Reggie Bush wants his Heisman back.
Rex Chapman would have peddled Royal Crown Cola.
Daniel White would have hawked this tasty beauty.
What JJ Redick would have spent his NIL money on:
J Redick
· 24m From 2004-2006, I would have made a bag Money bag on NIL endorsements. Sadly- I would have blown it all on Natty Light and Lacoste polos (with the collars popped, of course).
The Cavinder twins from Fresno State have a deal with Boost Mobile:
LSU gymnast Olivia Dunne:
Kentucky’s Dontaie Allen announced this deal:
Marshall football lineman Will Ulmer is ready to play shows:
UNLV is so helpful:
Howard hoopster Tai Bibbs pitching pizza, a classic college student dinner!:
And while I’m at it in the spirit of the story, I’m pitching my new book, Bicycle Man: Life of Journeys
