By Alan Snel of LVSportsBiz.com
BetMGM, the sports betting app and platform being pitched by entertainer Jamie Foxx, has signed up the Pittsburgh Steelers under which the BetMGM is the NFL team’s first gaming partner.
The Steelers said Tuesday that BetMGM, the sports betting and digital gaming company, is the team’s gaming partner with the deal including assets such as presenting sponsorship of the Steelers Kickoff pregame show, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and signage.
“We are excited to introduce BetMGM to Steelers Nation,” said Ryan Huzjak, vice president of sales and marketing. “Not only will BetMGM be elevating some of our existing platforms, but they will be introducing new and exciting opportunities to Steelers fans. We are looking forward to kicking off this partnership.”
BetMGM will have full use of Steelers marks and logos in communications across marketing, product, social media and digital properties. As part of the agreement, BetMGM will become an Official Sports Betting Partner of the Pittsburgh Steelers once their online sports betting product launches later this year.
Key details of the partnership include:
- Presenting Sponsor of the Steelers Kickoff pregame show which will be titled Steelers Kickoff Presented by BetMGM
- Sweepstakes coined “Decade of Black & Gold” where one grand prize winner at the end of the season will receive two (2) club level season tickets and two (2) VIP Hospitality Tent Passes for 10 years. In addition, weekly prizes will be awarded, with other entrants winning signed Steelers merchandise. The contest will run throughout the entirety of the NFL season.
- Gameday media and weekly media including radio spots within Steelers programming such as The Point After, Players Show, Preview Show and In the Locker Room Show with Tunch & Wolf (ESPN Pittsburgh)
- TV commercial spot to run during the Mike Tomlin Weekly Press Conference on Tuesdays, Steelers Weekly on Saturdays, and Mike Tomlin Show on Saturdays
Matt Prevost, BetMGM’s chief revenue officer, said, “Steelers Nation is one of the most passionate fan bases in professional sports and we’re thrilled to bring the excitement of BetMGM to Steelers fans. We’re eager to launch BetMGM’s gaming offering in Pennsylvania and I can’t think of a better way to kick off our entry into the state than through this monumental partnership.”
BetMGM recently received a license to offer online casino and sports betting in Pennsylvania and is anticipating going live with casino gaming in the state within the coming weeks, pending regulatory approval. BetMGM’s offering will expand to include sports betting before the end of the year.