UNLV Faces Big Challenge In Marketing Teams In Las Vegas’ New Competitive Sports Market
By ALAN SNEL
There was a national championship that seems lifetimes ago and Gucci Row and a college basketball team that once dominated the local sports market.
But UNLV sports -- specifically the basketball and football teams -- now face their ultimate challenge.
Not only is the UNLV Runnin' Rebels basketball team coming off a cringe-worthy 11-21 record (4-14 in league play) that kept fans away from Thomas & Mack Center, UNLV must now do business in a rapidly evolving sports market in Las Vegas that includes a new NHL team in an arena two miles away, a new WNBA team, a new professional soccer club and an NFL team that is coming to Sin City in 2020. Plus, there is a second NASCAR event at Las Vegas Motor Speedway starting in 2018.
UNLV is charting a new marketing course in a much more competitive sports market.
The Rebels are vying for the disposable income dollar with new pro teams and long-time events -- UFC fight s