Big UNLV booster Cliff Findlay has two words of advice to boost ticket sales and sponsorships: "Win games."

UNLV Faces Big Challenge In Marketing Teams In Las Vegas’ New Competitive Sports Market

By ALAN SNEL   There was a national championship that seems lifetimes ago and Gucci Row and a college basketball team that once dominated the local sports market.   But UNLV sports -- specifically the basketball and football teams -- now face their ultimate challenge.   Not only is the UNLV Runnin' Rebels basketball team coming off a cringe-worthy 11-21 record (4-14 in league play) that kept fans away from Thomas & Mack Center, UNLV must now do business in a rapidly evolving sports market in Las Vegas that includes a new NHL team in an arena two miles away, a new WNBA team, a new professional soccer club and an NFL team that is coming to Sin City in 2020. Plus, there is a second NASCAR event at Las Vegas Motor Speedway starting in 2018.   UNLV is charting a new marketing course in a much more competitive sports market.   The Rebels are vying for the disposable income dollar with new pro teams and long-time events -- UFC fight s
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Alan Snel

Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.