Golden Knights Using Humor In Homemade Videos to Help New Mascot, Promote Goal Horn
By ALAN SNEL
The Golden Knights team is off to a hot start -- and so are the franchise's business and video teams that are using a special sauce to get some marketing attention.
It's humor.
The Golden Knights video production team has already created at least three funny videos that have been well received.
The team used Jimmy Kimmel's "Mean Tweets" shtick to respond to fans who expressed mixed reviews to the rollout of the team's mascot called, "Chance," a gila monster played by mascot character performer Clint McComb. LVSportsBiz.com reported on Chance's debut last month with a story Oct. 13.
The spot consisted of players such as Colin Miller, staff and even owner Bill Foley reading tweets that hammered the mascot, with Chance absorbing the social media shots in humorous settings. Foley was the closer in the self-deprecating Chance video.