Las Vegas Lights FC owner Brett Lashbrook accepts every opportunity to discuss his team with the media, while MGM Resorts International has been mum about its new WNBA team. Photo credit: Sam Morris/Las Vegas News Bureau

Transparency vs. Crickets: LV Lights FC and WNBA’s ‘New Las Vegas Team’ Follow Divergent Marketing Approaches

By ALAN SNEL   Two new professional sports teams in Las Vegas are launching in 2018.   But you could

Read more
Raising Cane's chicken finger chain cuts one-year, six-figure deal to have Raiders players on the side of its cups and will be official "community partner." That is not an actual cup at the stores.

After Last Week’s Scoop, Raiders and Raising Cane’s Make It Official: They Have a Sponsorship Deal

By ALAN SNEL   LVSportsBiz.com first reported last week the Raiders and Raising Cane’s fastfood chain cut a one-year, six-figure

Read more