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Aviators Prez Don Logan Says Team Will Take A Look At Rebranding After Previous Owner Howard Hughes Spins Off Aviators

Alan Snel

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By Alan Snel, LVSportsBiz.com Publisher-Writer 

With the Las Vegas Aviators now spun off from land developer Howard Hughes Corporation, Aviators President/COO Don Logan told LVSportsBiz.com tonight that the Triple-A minor league team will take a look at rebranding the club.

The former Las Vegas 51s rebranded into the Aviators when the 51s moved from downtown Las Vegas to a new baseball stadium in suburban Summerlin that was owned by Summerlin master developer Howard Hughes Corp. The Aviators name was a nod to the namesake of the community development company. Howard Hughes’ past included being an aviator.

Don Logan

But Howard Hughes Corp. recently spun off the Aviators and their stadium, Las Vegas Ballpark, into a new company called Seaport Entertainment Group, Inc.

Logan said the team will take a fresh look at rebranding the Triple-A club, which is the affiliate of the Athletics — the Major League Baseball team that plans to build a $1.5 billion, 33,000-seat domed stadium on the Strip at the former Tropicana hotel site by 2028.

This season the Aviators had fun rolling out two single-game “What If” promotions where they assumed the new identity of one-off names — the Gamblers in April and the Whales more recently.

Don Logan (right)

The one-game Gamblers promotion was popular with fans as they bought lots of Gamblers ballcaps and even jerseys.

Logan said it’s too early to say what names the team will consider, but before tonight’s game he did say the minor league club will take a look at rebranding.

When Howard Hughes revealed the Aviators logo in December 2018, the rebranding did not exactly go over well. Many fans were confused by the logo and what it meant.

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The Aviators wore a strange jersey Thursday night, a yellow-and-red jersey that was actually a promotion for a new FOX-TV show called, “Rescue High Surf.”

 

 

 

Alan Snel

Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.

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