Aviators Prez Don Logan Says Team Will Take A Look At Rebranding After Previous Owner Howard Hughes Spins Off Aviators
ADVERTISEMENT
Shop at Jay’s Market at 190 East Flamingo Road at the Koval Lane intersection east of the Strip.
ADVERTISEMENT
By Alan Snel, LVSportsBiz.com Publisher-Writer
With the Las Vegas Aviators now spun off from land developer Howard Hughes Corporation, Aviators President/COO Don Logan told LVSportsBiz.com tonight that the Triple-A minor league team will take a look at rebranding the club.
The former Las Vegas 51s rebranded into the Aviators when the 51s moved from downtown Las Vegas to a new baseball stadium in suburban Summerlin that was owned by Summerlin master developer Howard Hughes Corp. The Aviators name was a nod to the namesake of the community development company. Howard Hughes’ past included being an aviator.
But Howard Hughes Corp. recently spun off the Aviators and their stadium, Las Vegas Ballpark, into a new company called Seaport Entertainment Group, Inc.
Logan said the team will take a fresh look at rebranding the Triple-A club, which is the affiliate of the Athletics — the Major League Baseball team that plans to build a $1.5 billion, 33,000-seat domed stadium on the Strip at the former Tropicana hotel site by 2028.
This season the Aviators had fun rolling out two single-game “What If” promotions where they assumed the new identity of one-off names — the Gamblers in April and the Whales more recently.
The one-game Gamblers promotion was popular with fans as they bought lots of Gamblers ballcaps and even jerseys.
Logan said it’s too early to say what names the team will consider, but before tonight’s game he did say the minor league club will take a look at rebranding.
When Howard Hughes revealed the Aviators logo in December 2018, the rebranding did not exactly go over well. Many fans were confused by the logo and what it meant.
*
The Aviators wore a strange jersey Thursday night, a yellow-and-red jersey that was actually a promotion for a new FOX-TV show called, “Rescue High Surf.”
