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Aviators Roll Out Alternate Identity And Brand With ‘Las Vegas Gamblers’ Ballcaps, Uniforms For Saturday’s Home Game In One-Game Promotion


By Alan Snel, LVSportsBiz.com Publisher-Writer

On Saturday, the Triple-A Las Vegas Aviators baseball team will play a game with what the club is calling its “alternate identity.”

Las Vegas’ minor league baseball team will be known as the “Las Vegas Gamblers” complete with a new uniform and baseball hat.

The “Gamblers” ball caps are available on the team’s “The Fly Zone” merch site:

 


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It was hardly a secret that the new Aviators’ logo that was designed by team owner Howard Hughes Corporation was met with confusion over what exactly the logo stood for.  Many fans thought the confusing figure looked like Marvel’s Ant-Man logo.

Saturday’s one-day promotion will allow the Triple-A team of the Athletics to showcase an alternate identity that focuses on Las Vegas’ gambling history and style. The Aviators also have a Hispanic name, “Reyes de Plata,” (Silver Kings), which is highlighted at Tuesday home games and with logo gear sales.

 

The Las Vegas Gamblers play the Tacoma Rainiers on Saturday.


Alan Snel: Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.
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