X

Bill Foley’s Arena In Henderson Is Now Known As Lee’s Family Forum, Named After Liquor Store Chain

ADVERTISEMENT

Support LVSportsBiz.com by shopping at our advertisers like Jay’s Market at 190 East Flamingo Road at the Koval Lane intersection east of the Strip.


By Alan Snel, LVSportsBiz.com Publisher-Writer

A well-known liquor retail store chain in Nevada has the new naming rights to the small arena in Henderson that was built by Vegas Golden Knights owner Bill Foley.

The arena that houses the Henderson Silver Knights minor league hockey team is now known as the Lee Family Forum, named after Lee’s Discount Liquors.

The arena, which is technically owned by the city of Henderson, a city known for its Mormon population, is now named after an alcohol retail store chain.

Bill Foley at the construction site of the arena in Henderson in metro Las Vegas. Photo: LVSportsBiz.com

There was a 22-year naming rights deal between Dollar Loan Center, a short-term lending chain owned by Chuck Brennan, that began when the all-purpose arena opened in spring 2022.

There was an “amicable parting with DLC (Dollar Loan Center),” according to a Foley spokesman. The terms of the deals with the Lee family are confidential.

Lee’s Discount Liquor has 19 stores in Southern Nevada.

The arena also houses another Foley sports team, the Indoor Football League’s Knight Hawks. A professional women’s volleyball team, the Vegas Thrill, also plays in the $84 million arena. The NBA G-League Ignite used to play there. The Big West basketball conference also hosts its annual basketball tournament at the arena located in the Green Valley section of Henderson.

 

The city of Henderson contributed $42 million to the construction and Foley paid the other $42 million to build the arena with 5,567 fixed seats.

According to a Foley press release, “The new name coincides with a multi-year extension of Foley Entertainment Group’s partnership with the Lee Family and their family business Lee’s Discount Liquors. The company, founded by the Lees in Las Vegas more than 40 years ago in 1981, is the largest liquor store chain in Nevada and have been longtime supporters of the Vegas Golden Knights and Henderson Silver Knights.”

VGK owner Bill Foley, who also the Silver Knights, Knight Hawks and wineries.

 

Alan Snel: Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.
Related Post