Raiders’ Riddle: How Do Revenues, Brand Loyalty Keep Increasing Even When Team Keeps Losing?
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By Alan Snel, LVSportsBiz.com Publisher/Writer
Funny thing about the Raiders and their mounting losses in a disappointing season.
The team keeps generating money even if the Raiders have won only two of their eight games in 2022 and sit in last place in their division.
The average ticket price for a Raiders home game at Allegiant Stadium is $153.47, the most expensive in the National Football League. Plus, the Raiders’ family-of-four costs to attend a game at the domed stadium is also the most expensive in the 32-team NFL.
The Raiders lost to the Jacksonville Jaguars Sunday by a score of 27-20 after the Raiders enjoyed a 17-0 lead in the second quarter. Here’s how the score went from a Raiders lead to a Jacksonville win:
There were not shortage of Twitter posts about the Raiders’ blown lead and the fact it’s happened two other times already during the Raiders’ first eight games:
Yet, the numbers in the financials look strong, prompting Forbes to place the team’s value at a stunning $5.1 billion just recently.
It’s been a remarkable losing run by the Raiders for more than two decades for a proud franchise that cultivated arguably one of the league’s most loyal fan bases from so much winning in the 1970s and 1980s with Super Bowl wins in 1977, 1981 and 1984.
Sunday’s loss may have disappointed fans, but it’s become a pattern for the Raiders. It’s an unpredictable team that won its final four games of the season last year to go from 6-7 to 10-7 and advance into last season’s playoffs.
Now, it’s a franchise that seems to be focusing more on the draft instead of the postseason with a crushing loss in northern Florida.
The Raiders’ second half performance amounted to a collapse today. Look how the Raiders scored on four consecutive possessions in the first half (TD, FG, TD, FG), but were 0 for 5 in the second half (punt, punt, punt, downs, fumble):
The Raiders return to Allegiant Stadium for a game against the Colts Sunday after losses in New Orleans and Jacksonville the last two games.
Here are the ticket prices, which start at $140:
And expect another big crowd in the stadium — even with the Raiders piling up losses.
