Heineken will be the title sponsor of the Formula 1 grand prix race in Las Vegas in November 2023.
The Las Vegas race, which includes the Strip, will serve as a platform for the beer company to promote its Heineken Silver product in Nevada, known as the Silver State.
The Formula 1 Heineken Silver Las Vegas Grand Prix is the official name of the race set for Nov. 18, 2023.
Tomorrow, the Las Vegas Grand Prix will host a launch party, a fan fest that will feature a live car run.
The LVCVA has approved a $19.5 million, three-year partnership to stage the 3.8-mile race along the Strip and surrounding roads, including Koval Lane.
The tickets’ starting price of $500 has caused a stir for locals, who questioned whether they could afford to attend the event.
During the 14-turn route, the open-wheel race cars will zip around the MSG Sphere, the giant music venue behind the Venetian that is expected to be open in 2023.
Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com.
Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle.
In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com.
After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent.
Snel is also one of the top bicycle advocates in the country.
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