Las Vegas Grand Prix Will Have Heineken As Its Title Sponsor For Much-Anticipated Formula 1 Race In Nov. 2023

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By Alan Snel, LVSportsBiz.com Publisher/Writer

Heineken will be the title sponsor of the Formula 1 grand prix race in Las Vegas in November 2023.

The Las Vegas race, which includes the Strip, will serve as a platform for the beer company to promote its Heineken Silver product in Nevada, known as the Silver State.

The Formula 1 Heineken Silver Las Vegas Grand Prix is the official name of the race set for Nov. 18, 2023.

Tomorrow, the Las Vegas Grand Prix will host a launch party, a fan fest that will feature a live car run.

The LVCVA has approved a $19.5 million, three-year partnership to stage the 3.8-mile race along the Strip and surrounding roads, including Koval Lane.

The tickets’ starting price of $500 has caused a stir for locals, who questioned whether they could afford to attend the event.

During the 14-turn route, the open-wheel race cars will zip around the MSG Sphere, the giant music venue behind the Venetian that is expected to be open in 2023.

Alan Snel

Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.