Las Vegas ‘Brand’ Appears On NHL Stanley Cup Final Pregame Show (Just In Case Las Vegas Needs More Brand Awareness)
By Alan Snel of LVSportsBiz.com
Not only does Las Vegas’ public tourism agency partner with sports promoters and sponsor local sports events, the LVCVA also advertises the “Las Vegas” name on many sports broadcast programs.
Case in point: the Las Vegas tourism logo on the NHL Stanley Cup Final pregame show on the NHL Network.
Typically, the Las Vegas Convention and Visitors Authority (LVCVA) will hire an ad agency like Las Vegas-based R&R, which then buys an advertisement package with major league teams, broadcasters or platforms that could include anything from signs at Major League Baseball ballparks to the TV presence you saw on the Stanley Cup Final Game 2 pregame show.
You might ask a logical question about does Las Vegas really need to advertise its brand. Consider that the Las Vegas economy is a one-trick pony of tourism and competes with markets like Orlando, New York, Los Angeles, Miami and others for tourists and trade shows.
Getting the Las Vegas name before hockey fans across the country, especially those in cold-weather cities, might remind them that a visit to Las Vegas in November or April might not be a bad idea.
