Non-Profit Shriners Renew Las Vegas PGA Title Sponsorship For Five Years Through 2026; No Financial Details Provided
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By Alan Snel of LVSportsBiz.com
The non-profit Shriners Hospitals for Children has renewed its title sponsorship of a PGA event held annually at TPC Summerlin in the Las Vegas market.
It’s a five-year extension through 2026.
LVSportsBiz.com Wednesday interviewed two officials of the Tampa, Florida-based non-profit, but they declined to provide information on the terms of the deal.
The Shriners, who use the PGA event as a platform for donations and donor contacts for its network of 22 children’s hospitals, likely are paying several million dollars per year under the new five-year title sponsorship extension. The Shriners paid about $4.5 million annually under a five-year deal signed in 2012. The title sponsorship was last renewed in 2017 before today’s announcement.
The PGA event this year is the Shriners Children’s Open after being called the Shriners Hospitals for Children Open in previous years.
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LVSportsBiz.com talked with William S. “Bill” Bailey, chairman of the Board of Directors of Shriners Children’s and CEO of Shriners International. He was introduced at the number one Shriner for this year. We also chatted with Mel Bower, the Shriners chief marketing officer:
Both Bower and Bailey offered no insight into the deal, repeating PR/marketing cliches.
LVSportsBiz asked how much the non-profit is paying to be the PGA event’s title sponsor and how much money is generated in donations from the golf event. We received non-answers.
In 2017, LVSportsBiz.com reported the Shriners spent at least $12 million in total costs a year, including the title sponsorship and tournament purse payments, for the golf tournament in the Summerlin area of metro Las Vegas.
The Shriners are involved in sponsoring several sports events during the year. That includes the East West Shrine Bowl, a college football all-star game scheduled to be played at Allegiant Stadium Feb. 3 during an all-star weekend that also also includes the NHL All-Star Game at T-Mobile Arena.
