Las Vegas Ad Breakdown: R&R’s ‘The Greatest Arena On Earth’ Spot For LVCVA
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By Alan Snel of LVSportsBiz.com
It’s no secret that Las Vegas’s sports industry has intensified with the launch of the NHL Vegas Golden Knights in 2017, the arrival of the NFL Las Vegas Raiders in 2020 and the debut of Allegiant Stadium, west of the Strip.
To combine tourism with the Las Vegas market’s growing sports options, advertising agency R&R Partners created this 30-second video for Las Vegas’s public tourism agency, the Las Vegas Convention and Visitors Authority (LVCVA).
Take a look:
LVSportsBiz.com caught up with R&R’s Matt Mason, the agency’s chief strategist, to get the story behind the promotional spot.
LVSportsBiz: What kind of look were you going for in the video?
Matt Mason of R&R: The intent was to efficiently portray a very wide array of sports, while not distracting the viewer with tons of visuals. The look really allows the words to hit home and cover a great deal of subject matter.
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LVSB: What inspired you to create this specific type of design in the video?
MM: The design was inspired by recent trends in social media video production.
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LVSB: Curious about the bull riding image. Was the video made before the PBR Finals said they’re moving from Las Vegas to Texas?
MM: That’s correct.
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LVSB: Also curious about the Vegas Vickie image — was that a reference to Circa and its big sportsbook? What was the sports connection there?
MM: Neon in general has been long associated with Las Vegas, and our intent is to also have the destination be associated with sports. No specific property associations were intended with this ad.
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LVSB: From a technical side, how did you actually create that video? Is there a special program that creates those sports activity images?
MM: Sadly, no, the illustration was carefully planned and done by hand.
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