Beer Promotion Still Part Of Minor League Baseball Experience In Las Vegas

Photos by J. Tyge O’Donnell

It was 105 degrees at Las Vegas Ballpark when the first pitch was tossed at 7:06 PM to start the Triple A baseball game between the hometown Aviators and the Sacramento River Cats Thursday.

But for some fans at the Downtown Summerlin ballpark, they were focused on beer.

Cans of Michelob Ultra, to be exact.

It was $2 beer night at the ol’ ballyard, a Thursday tradition that began with Dollar Beer Nights at Cashman Field in downtown Las Vegas.

This being Summerlin and a much more advanced and modern ballpark, the beer special is two bucks a can.

 

The Aviators said attendance was 7,173 for the opener of the six-game series and homestand at Las Vegas Ballpark Thursday.

It was the day before the start of a long holiday weekend, which featured patriotic “LV” ball caps in the team store.

 

As usual, the mascot characters were working the crowd.

 

 

 

Fans will also wear unusual head gear to games too

 

For the record, the Sacramento River Cats defeated the Las Vegas Aviators, 10-2, in a game that lasted two hours and 57 minutes.

 


 

Alan Snel

Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.