Richard Childress Racing Debuts BetMGM Car at Pennzoil 400 in Las Vegas Sunday

By Alan Snel of LVSportsBiz.com

BetMGM has another deal.

Richard Childress Racing (RCR) and BetMGM unveiled the first NASCAR racecar to be fully branded by a sports betting operator.

The BetMGM paint scheme will debut in its first race this weekend during the Pennzoil 400 at Las Vegas Motor Speedway.

The No. 3 Chevrolet, driven by Austin Dillon, will adorn BetMGM’s black and gold colors.

he BetMGM car sponsorship debut is part of a multi-faceted partnership with Richard Childress Racing as its Official Sports Betting Operator.

This marks the first partnership between a NASCAR team and sports betting operator.

The No.8 Chevrolet driven by Tyler Reddick, RCR team member and Back-to-Back NASCAR XFinity Series Champion, will also be BetMGM branded and will debut on Sunday, March 28 in Bristol, TN.

The Pennzoil 400 airs live on FOX at 3:30 p.m. ET Sunday, March 7th. BetMGM is an Authorized Gaming Partner of NASCAR.

The BetMGM mobile app is currently live in 10 states and is available for download on both iOS and Android, as well as accessible via desktop at www.betmgm.com.


 

Alan Snel

Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.