Las Vegas Cyclery Enjoys Big Jump In Electric Bicycle Sales

By Alan Snel of LVSportsBiz.com

When electric bicycles hit the market, bike shop owner Jared Fisher was a believer from the start — even if it meant taking grief from other retail bicycle store owners and even his own employees.

Fisher, also owner of bicycle-touring business Escape Adventures, believed at the time that e-bikes would change the way people looked at physical activity and even commuting in congested areas.

“I was excited about it. It would change the way people approached physical activity and change the way people approached commuting in congested cities. I knew we’d have to make legislative changes, as well, to allow for the e-bikes (on national lands),” Fisher told LVSportsBiz.com Thursday.

Beth Geohagan rides an e-bike on the Red Rock Scenic Drive outside Las Vegas last week.

The pandemic has accelerated what was already a growing market for e-bikes.

The bicycle industry’s trade publication, Bicycle Retailer, cited a sports industry analyst at The NPD Group for reporting that e Electric bike sales were up 84 percent in March, 92 percent in April, and 137 percent in May when the shutdowns occurred because of the COVID-19 pandemic.

Fisher said electric bicycle sales at Las Vegas Cyclery have quadrupled this year over last year, in part, “because of the pandemic and the pandemic encouraged people to get outside and be healthy.”

Fisher said national parks and Bureau of Land Management lands are opening more and more of their lands to e-bikes, which is helping grow sales. Plus, he noted, legislation is paving the way for tax credits for e-bike purchases.

“Everything has its purpose. E-bikes are for people who can’t normally ride. My mom rides and E-bike up to 15 miles a day,” Fisher said. “It gives her a way to exercise and move her legs and feel the wind on her face that she could not before.”

“E-bikes have been the best thing for the bike ships who have embraced them,” Fisher said. “I got a lot of flak from my own people. But not anymore.”

 


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Alan Snel

Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.