Conor McGregor will be on drive-in screens.
UFC 

UFC Will Show UFC 257, Conor Fight At Drive-In Theaters Across U.S. Jan. 23

Alan Snel ,

By Alan Snel of LVSportsBiz.com

Las Vegas-based UFC will be showing its UFC 257 fight event on drive-in theaters across the U.S. to show case a rematch between UFC celebrity fighter Conor McGregor and former interim UFC lightweight champion and current number two ranked Dustin Poirier.

UFC is a master at monetizing its fight shows via pay-per-view, but this is a new take on showing its MMA events by selling vehicle passes at more than 32 drive-in theaters at a starting price of $59.

UFC is partnering with Joe Hand Promotions and Encore Live to offer UFC 257 to fans. The price starts at $59 for early bird admissions and admits one truck, car, or SUV with up to six passengers. Encore Live has more than 300 drive-in sites.

During these pandemic times, which has seen COVID-19 claim the lives of nearly 360,000 Americans, all participating theaters will adhere to Centers for Disease Control and Prevention (CDC) recommended guidelines as well  as state and local health mandates. 

This is the first time that UFC has distributed one of its  events at drive-in and outdoor theaters.

Encore Live introduced the Encore Drive-In Nights concert series during the pandemic era. The UFC partnership comes after Encore Drive-In Nights concerts that featured artists like Metallica, Garth Brooks, Blake Shelton and Kane Brown and entertained more than 900,000 fans.

“The massive turnout and overwhelmingly positive fan response to our summer drive-in concert  series is proof that there’s a strong appetite for live communal events,” said Walter Kinzie, CEO and  Founder of Encore Live. “UFC is one of the most innovative global sports brands and we’re thrilled  to partner with them for this first-of-its-kind drive-in experience that will provide fans the opportunity  to get out of the house and enjoy some awesome live sports in a safe way.” 

“UFC’s pay-per-views are among the most popular live events in all of sports and significant  customer attractions for commercial establishments everywhere,” said David Shaw, UFC senior vice president of International and Content. “By teaming up with Encore Live, we’re able to deliver  this marquee event in a new, innovative way to broaden distribution and reach more UFC fans  across the United States.”

Alan Snel

Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.

You May Also Like

UFC’s Conor McGregor Says He’s Retiring: OK, Sure NotoriousMMA, Whatever You Say

Alan Snel Comments Off on UFC’s Conor McGregor Says He’s Retiring: OK, Sure NotoriousMMA, Whatever You Say

Sports Marketing: Modelo Looks To Grow Brand Presence In Las Vegas Through Raiders Sponsorship

Alan Snel Comments Off on Sports Marketing: Modelo Looks To Grow Brand Presence In Las Vegas Through Raiders Sponsorship

With Nevada Reopening To 100 Percent Capacity June 1, UFC Plans Poirier Vs McGregor 3 To Headline UFC 264 At T-Mobile Arena July 10

Alan Snel Comments Off on With Nevada Reopening To 100 Percent Capacity June 1, UFC Plans Poirier Vs McGregor 3 To Headline UFC 264 At T-Mobile Arena July 10