Las Vegas Raiders Have NFL’s Most Expensive Family-of-Four Costs and Ticket Thanks To New Allegiant Stadium
By Alan Snel of LVSportsBiz.com
The Raiders’ move to new Allegiant Stadium in Las Vegas has meant that the cost for a family of four to attend a Raiders game has skyrocketed so high that the Las Vegas Raiders’ family-of-four costs are now the most expensive in the National Football League, according to the Team Marketing Report, which tracks these fan costs.
LVSportsBiz.com received an exclusive look at TMR’s financial cost index, considered an authoritative source of fan costs to attend games in the NFL, NHL, NBA and Major League Baseball.
The Las Vegas Raiders top the 2020 NFL Fan Cost Index with a cost of $783.86, a change of nearly 75 percent over the costs for a family of four ($492.10 from 2019) when the Raiders played at the Coliseum in Oakland a year ago. The $783.86 for a family of four covers costs like an average ticket, beer, soft drinks, hot dogs, parking and a cap. The San Francisco 49ers ranked second behind the Raiders with a Fan Cost Index for a family of four at $667.36. The Eagles, Patriots and Packers round out the Fan Cost Index’s most expensive family of four Top 5.
Keep in mind the Raiders fans are not attending home games at Allegiant Stadium this year because of the COVID-19 pandemic. Raiders owner Mark Davis said if all the fans can’t attend games at the 65,000-seat domed stadium off the Strip, then none will. So these numbers apply if the fans were able to attend games at Allegiant Stadium in 2020. Here’s the fan cost index chart for all 32 NFL teams:
The Raiders’ average ticket of $153.47 is the most expensive in the NFL — The Team Marketing Report.
In 2019, the Raiders’ family-of-four costs in Oakland were $492.10, good for 23rd out of 32 NFL teams.
The move to Allegiant Stadium in Las Vegas has already meant hundreds of millions of dollars in new revenue for the Raiders. Even before season ticket holders could buy tickets, they were required to purchase personal seat licenses, which generated $549.2 million for the Raiders. Plus, the Raiders sold more than a dozen stadium sponsorship deals, which typically each costs about $30 million in value.
Las Vegas is proving to be a lucrative market for its new major league teams. Before the pandemic struck, the Vegas Golden Knights had the fifth-highest family-of-four costs out of 31 National Hockey League teams. Team Marketing Report said it cost $559.42 for a family of four to attend a Golden Knights game at T-Mobile Arena.
The Los Angeles Rams and LA Chargers also moved into a new stadium in 2020. The Rams’ family-of-four costs ranked eighth at $597.46, while the Chargers ranked 24th out of 32 teams with family-of-four costs of $504.50.
“Vegas’s new team certainly stands out against L.A.’s two new stadium dwellers. For their move to new SoFi Stadium, the Rams dropped their general ticket price by $16.47, a drop of 13.9 percent, and the Chargers? The team with the highest ticket prices and FCIs the last three years? Stan Kroenke’s new tenant slashed their average ticket price an astonishing $87.39, or 52.7 percent,” Team Marketing Report publisher Chris Hartweg wrote to LVSportsBiz.com in an email Tuesday.
Before moving to palatial new Allegiant Stadium, the Raiders were one of the more affordable family-of-four deals in the NFL. The Raiders, when playing at the Coliseum in Oakland, ranked anywhere from 21st out of 32 teams to 29th in the family-of-four costs, according to Team Marketing Report. For context, the Raiders were 23/32 most expensive in 2019; 21 out of 32 in 2018; 23/32 in 2017; 29/32 in 2016 and 25/32 in 2015, according to TMR.
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