CES Features Exhibitors Peddling Bicycle Light Safety Features

By Alan Snel of LVSportsBiz.com

There are isolated cases when motorists intentionally drive into bicyclists. But typically, motorists’ get-out-jail and get-out-ticket excuse to a reporting police officer is the old, “I didn’t see the bicyclist.”

At the CES trade show in Las Vegas, two exhibitors traveled from France to show a bicycle and a helmet with lighting systems designed to make a bicyclist noticeable to motorists.

Thibault Ham, co-founder of Coleen bicycles, has designed a bicycle with a built-in round light in the front of the bike frame. A dial turns on the light — just like you would if were turning on the lights in your car.

The most expensive bicycle he was displaying was a $6,000 e-bike that is pictured here. I endorse the light built into the bicycle. Many car-versus-bicycle crashes involve motorists striking bicyclists at night and it’s vital that people pedaling bikes ta night be seen.

Halm’s fellow Frenchman, Cosmo Connected CEO Romain Afflelou has also come to Las Vegas to exhibit a helmet with a bright red light on the back.

It’s not a new concept to have a light system built into a bicycle helmet, but I liked the large size of the rear read light on the back of the helmet.

Another company from France exhibited a rickshaw-style bicycle vehicle that you might see around Fremont Street in Las Vegas. The company planned a demo Monday afternoon on the Strip near Caesars hotel-casino. Take a look at this human-powered vehicle.

All these bike light safety initiatives used to be on display at the Interbike national bicycle trade show in Las Vegas in September. Unfortunately, the trade show organizer, Emerald Expositions, pulled the plug on Interbike a few years ago.


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Alan Snel

Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.