Golden Knights Enlist Marchessault For Home Alone Video Spoof To Pitch $350, Three-Game Holiday Ticket Deal, But Is This A Good Ticket Price?
By Alan Snel of LVSportsBiz.com
From the NHL team with the fourth most expensive average ticket comes a holiday ticket deal for $350 to pay for a three-game package — plus two college hockey games and $25 team store gift card for fans on a season ticket wait list.
The Vegas Golden Knights used a Home Alone movie theme — complete with VGK forward Jonathan Marchessault starring in a Home Alone movie spoof — to announce the holiday package deal Tuesday.
The $350 three-game ticket packages are being offered to the VGK fans who are on a season ticket wait list. The Knights, which have a name for everything, call the wait list, “Can’t Wait List.” There are literally thousands of fans on this ticket wait list. The $350 package also includes a ticket to attend two college hockey tournament games at T-Mobile Arena in early January and a $25 team store gift card. Take away the college hockey tickets and $25 store card and it’s about $100 per game — just slightly less than the team’s average ticket price of $104.
If the three-game ticket packs are still available following the exclusive presale for Can’t Wait List members, they will be made available to the general public at a later date, according to a VGK press release.
The Golden Knights are in the ticket-selling catbird seat in Las Vegas because there is a big demand for VGK game tickets. You know, it’s all about supply and demand in a market where the demand is intense for one of the most popular entertainment tickets on the Strip. I had a former business editor who loved using the word, “leverage,” in every business story first paragraph and you can say the Knights have all the leverage when it comes to selling tickets to their home games.
But the Knights might not realize how accurate the Home Alone sale theme might be because many Golden Knights fans are literally home alone watching VGK games on TV because they cannot afford the price of attending games at T-Mobile Arena. LVSportsBiz.com reported last week that the cost for a family of four to attend a Golden Knights home game ranked fifth in the 31-team NHL at nearly $560 for that family.
In today’s press release, here’s what the Knights’ ticket chief had to say about this $350, three-ticket deal:
“We are pleased to offer a Home Alone themed holiday ticket package to our faithful Can’t Wait List members,” said Vegas Golden Knights Vice President of Ticketing and Suites Todd Pollock. “Each package is highlighted by three Golden Knights games because fans know The Fortress is our house and we have to defend it, ya filthy animals!”
To promote the holiday ticket packages, the Knights created a Home Alone video spoof that included Marchessault, who reminds me of Matthew Broderick in the Ferris Bueller’s Day Off movie. Marchessault was a good sport to do the Home Alone spot that lasted 2 minutes and 43 seconds.
You can’t hold anything against a team for hawking presale ticket deals to fans on a waiting list. But $350 for three VGK games (plus two college hockey games and a $25 gift card)?
LVSportsBiz.com has been trying to arrange for media credentials for our photographer, J. Tyge O’Donnell, to report on the Golden Knights vs Nashville Predators game Wednesday. O’Donnell is in Nashville after meeting the pope in Japan this past weekend.
The Golden Knights are 11-11-4 after 26 games, including 2-6-2 in the last 10 games.
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