On Sports Retail: Golden Knights Will Be Peddling VGK Theme Bicycle
By Alan Snel of LVSportsBiz.com
The Golden Knights’ revenue-making ways are entering the human-powered, two-wheeled world as a bicycle with VGK colors and logos is getting ready to be rolled out soon.
The manager of the VGK team store at City National Arena Tuesday showed LVSportsBiz.com photos on a cell phone showing a Golden Knights bicycle that looked like a mountain bike or hybrid bike with a straight handlebar and tires that were wider than what you see on road bicycles.
LVSportsBiz.com wouldn’t be surprised if the Golden Knights two-wheeler would be available this holiday season. The team had a prominent Black Friday event called “Gold Friday” this month a year ago when items such as VGK branded cigars, a pajama-like onesie and inaugural season book were sold at the team store called The Arsenal.
The store manager believed the bicycle was going to retail for about $399.
He noted the store removed Golden Knights bicycle jerseys and shorts-bibs to get ready for the holiday season, The Knights unveiled the bicycle jersey and shorts last season, with the jersey selling for $215 — a price LVSportsBiz.com thought was on the high side. LVSportsBiz.com, in fact, met a bicyclist wearing the Golden Knights bike jersey this past Saturday. The cyclist said he did not pay for the jersey because it was too expensive for him. but noted his son and daughter teamed up together to buy the jersey for his birthday.
The Golden Knights also announced Tuesday a new retail program called, “VGK Authentics.” In an email to fans, the Knights said the it’s a “new authentication program for products coming out of the locker room. This program is the team’s official and only authorized channel for game-used, game-worn and pro-stock products.
“Items are collected from the ice or locker room by NHL Off-Ice Officials or the Golden Knights equipment team, then given to VGK Authentics to be tagged with a holographic sticker and distributed. Each sticker contains a unique identification code that adds an extra element of product security for fans.”
Game-used gloves, pucks, jerseys, and sticks will be available through this website.
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LVSportsBiz.com returns to the Top of the Escalator for our pregame segment Wednesday when the Vegas Golden Knights host the Chicago Blackhawks. If you’re attending the game, swing by and say hi. It will be on Facebook Live at 5:45 p.m.
