Aviators Continue Selling Out Games and Selling Thousands of Beers on $2 Beer Nights

By Alan Snel

LVSportsBiz.com

 

The ballpark sellouts and the massive sales of $2 beers on Thursday beer nights just keep on coming for Howard Hughes Corporation’s Las Vegas Aviators in suburban Summerlin.

 

The Pacific Coast League ballclub leads Triple A’s 30 minor league teams in attendance, with 21 sellouts out of 27 home games at the venue in Downtown Summerlin after another sellout Thursday night. Attendance was announced at 10,452.

 

In a mere two hours, from 6-8 p.m., ballpark beer drinkers bought 6,000 green cans of Dos Equis at two bucks apiece, going through 250 cases of beer.

Beer cans in the leftfield seats.

 

At 8 p.m., yellow-jacketed security guards stood guard in front of the $2 Thursday night beer stand in the special area just outside the ballyard where the $2 beers are sold. This security show of force delivered the sobering news to fans that the two-hour sudsy buying spree was officially over. The profit margin per beer is too small to keep the sales going beyond two hours, one of the beer managers said.

 

Fans wore jackets and sweatshirts to stay warm on the unusually cool night at the ballyard Thursday as the Aviators defeated the Albuquerque Isotopes, 1-0, in 10 innings to improve their record to 27-21.

 

And I’m expecting another sellout for Friday’s game between the Aviators and Isotopes. It’s also Fireworks Nights, with the sky lighting up after the game.

 

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Alan Snel

Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.