Las Vegas Lights’ New Craft Beer Sponsor Has Roots In Both Hops and Cannabis Beverages
By ALAN SNEL
LVSportsBiz.com
The pro soccer team in Las Vegas with already a dispensary sponsor has gone where no sports team has gone in another sponsorship deal — cutting a craft beer sponsorship deal with Two Roots Brewing Co, a brand of artisan craft beer with roots in both hops and cannabis beverages.
Two Roots will be the Las Vegas Lights FC’s exclusive craft beer partner and will make its sudsy debut at the Lights’ FC’s season-opener at Cashman Field Saturday. LVSportsBiz.com is unaware of any other sports team with a craft beer sponsor that makes a beer beverage with THC.
Two Roots will provide its traditional alcoholic beer (non-THC) at the Lights home games at Cashman in 2019. The Lights play in the United Soccer League — a Triple-A, second-tier league just below Major League Soccer. The Lights began last year and hope to have an improved record under new manager Eric Wynalda in Year 2.
And get this: Two Roots Brewing has plans to create a one-of-a-kind team-inspired beer and will be the official host for all hospitality events at Lights FC games, supporting something called, “The Happier Hour,” — – a post-game party in the Cashman Field restaurant following every Lights FC home game. You can find more information about Two Roots Brewing here.
Las Vegas lawyer Ed Bernstein is an investor in Two Roots.
Two Roots is officially based in San Diego. The product was first launched in the Nevada market, and California soon followed.
The Lights and Two Roots are making an official announcement about their beer sponsorship deal Thursday.
The Lights already have a sponsorship deal with Las Vegas Paiute Tribe’s dispensary called NuWu Cannabis Marketplace in downtown Las Vegas.
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