Professional Bull Riders Run Super Bowl Pregame Commercial to Highlight Cowboy Values in Modern Workers
By ALAN SNEL
LVSportsBiz.com
The professional bull riders who have their world championship in Las Vegas every year have purchased a TV commercial spot during the Super Bowl pregame show on CBS-TV, and the focus is that the cowboy life is still very much alive and rugged cowboy values can be found in all types of modern workers.
Endeavor Global Marketing created the 30-second TV spot, and viewers are advised to “Be Badder, Be Bolder, Be Braver, Be Cowboy.”
The TV spot is part of a new ad campaign designed to show that cowboy values live inside contemporary workers like a schoolteacher or a firefighter. The PBR has its annual world championship at T-Mobile Arena on the Strip in November.
In 2018, a TV commercial on Super Bowl 52’s broadcast cost $5,050,000, while a 30-second spot is between $5.1 million and $5.3 million for Sunday’s Super Bowl 53 on CBS. The PBR TV spot will be a lot less than that because it’s during the pregame and not during the actual Super Bowl.
Plus, CBS is a PBR TV broadcast partner, so PBR received a favorable rate fee for the TV come during the pregame show. Take a look.
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The PBR TV spot will easily by the most expensive PBR TV commercial in the sport’s 26-year history.
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