Huge Crowd For VGK’s ‘Gold Friday” Merchandise Sales

By ALAN SNEL

LVSportsBiz.com

 

Fan loyalty. It’s the most coveted asset desired by major league sports teams and leagues. It’s the foundation to a multi-generational fan base.

 

And when your fans show up at 3:40 a.m. on what you dubbed as “Gold Friday” instead of Black Sunday to start buying everything from adult onesies and branded cigars to inaugural season books and new caps, it’s clear your team brand has made deep inroads into the spending patterns of your franchise’s faithful. Even in year two.

 

Vegas Golden Knights fan Delia Prol woke up at 2 a.m. Friday and arrived at City National Arena’s VGK Arsenal team store in Summerlin at 3:40 a.m. to buy the newly-debuted Golden Knights inaugural season book that sells for $59.99. She was joined at the front of the line around the same time by five others who also waited for the team store to open at 8 a.m. LVSportsBiz.com interviewed Prol and her new friends this morning around 6:30 a.m.

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The Golden Knights’ cheerleaders doled out Krispy Kreme donuts to the VGK shoppers who waited on line to get into the team store.

 

In the store, VGK Chief Marketing Officer Brian Killingsworth wore the new adult onesie, an outfit that appeared more un-pajamalike than what LVSportsBiz.com first suspected. Besides the onesie, the inaugural season book and new caps, the store was rolling out a special edition pin set and VGK branded cigars. Yes, cigars.

 

This morning, LVSportsBiz.com caught up with Killingsworth, who was dressed in the onesie and looking sharp. I would not be surprised if someone shows up at the Golden Knights game later today at 3 p.m. at T-Mobile Arena wearing the onesie.

 

Killingsworth was joined by VGK team president Kerry Bubolz, who chatted with fans on line. Here’s Bubolz holding the inaugural season book, which comes with a special “augmented reality component” where some book pictures come to life.  To sweeten the book deal, fans who buy the book will receive a free special edition Marc-Andre Fleury puck commemorating his 50th career shutout while supplies last. Here’s Bubolz holding the book.

 

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