Old-Fashion Commercialism In Full Bloom At NASCAR Speedway In Vegas
By ALAN SNEL
LVSportsBiz.com
The trend in new arenas/stadiums is for venue owners and managers to score annual seven-figure sponsorship deals with a core group of perhaps a dozen corporate partners or so and not clutter these palatial playgrounds with logos all over the place. (You will see a lucrative nine-figure naming rights deal for the new Raiders stadium that opens in 2020 in Las Vegas.)
But those venues are havens for major league sports teams in leagues such as the NFL or NHL, where players and their uniforms are rarely adorned with any type of corporate message.
T-Mobile Arena is known for its sleek look and interior design — and you won’t see an overload of logos at the new Raiders stadium and 51s ballpark in Las Vegas either.
But thank goodness we have NASCAR. When it comes to the Big Leagues of car racing, some things don’t change and that means sponsor logos are omnipresent, from the high-powered stock cars and racers’ jumpsuits to the huge billboards lining the 1.5-mile track at Las Vegas Motor Speedway and trailers proudly displayed in a fans area outside the grandstands on this sprawling grounds 20 miles from the heart of the Strip.
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Here are some of my favorite snapshots of capitalism and commercialism in their full glory at Las Vegas Motor Speedway.
- Someone is happy — if an M&M was a person.
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2. The mere number is the brand.
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3. The original rolling billboards were NASCAR trailers.
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4. That’s one, sweet-smelling retail store.
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5. South Point and owner Michael Gaughan are synonymous with car racing in Las Vegas.
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6. Hey, even the host track venue likes to show of its colors.
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7. When “Betty Lou’s” is printed across your jumpsuit, you’re going to make LVSportsBiz.com.
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8. When you buy a race title sponsorship, your logo gets painted on the infield grass.
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9. I’ll have a Jimmy John’s turkey sandwich and a Busch beer please.
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10. This race car is showing you the money — on its hood.
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