Zapponians + Chelisians = Zappos and Lights FC Business Union
By ALAN SNEL
LVSportsBiz.com
Las Vegas Lights owner Brett Lashbrook knew it from the get-go: Zappos would be a great business partner.
Lashbrook was having lunch with Zappos Experience & Community Team Manager aka "Culture Commando" (that's what his business card says) Loren Becker. The lunch was not even over before the two were already swapping ideas for Zappos to play a part with the new downtown soccer team's jersey (sponsor and designer) and play a big role at the Lights' games (llamas and beer garden).
To an outside observer at LVSportsBiz.com, the reason for the three-year Zappos-Lights sponsorship agreement was simple: The Zappos and Lights work cultures align.
First, both organizations are committed to downtown. While many busin