The Zappos and Lights sponsorship deal was a natural.

Zapponians + Chelisians = Zappos and Lights FC Business Union

By ALAN SNEL LVSportsBiz.com   Las Vegas Lights owner Brett Lashbrook knew it from the get-go:  Zappos would be a great business partner.   Lashbrook was having lunch with Zappos Experience & Community Team Manager aka "Culture Commando" (that's what his business card says) Loren Becker. The lunch was not even over before the two were already swapping ideas for Zappos to play a part with the new downtown soccer team's jersey (sponsor and designer) and play a big role at the Lights' games (llamas and beer garden).   To an outside observer at LVSportsBiz.com, the reason for the three-year Zappos-Lights sponsorship agreement was simple: The Zappos and Lights work cultures align.   First, both organizations are committed to downtown. While many busin
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Alan Snel

Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.