Kyle Larson, driver of the 42 car, welcomes Credit One Bank upping its sponsorship deal. Photo credit: Erik John Ricardo/LVSportsBiz.com

Credit One Bank Beefs Up Sponsorship With NASCAR Driver Kyle Larson and LV Presence

At NASCAR’s car testing this week, drivers test race cars with minimum sponsor stickers. Photo credit: Erik John Ricardo/LVSportsBiz.com

 

By ALAN SNEL

LVSportsBiz.com

 

Kyle Larson is in Las Vegas this week testing his number 42 car, a re-designed Chevy Camaro that whizzed around the Las Vegas Motor Speedway track at a speedy rate of 188.403 miles per hour, or 28.662 seconds a lap on the 1.5-mile oval.

 

Like most of other cars driven by the NASCAR racers testing their vehicles, Larson’s white Camaro didn’t have all those standard sponsor stickers you see stuck all around the race cars.

 

But Larson’s car did sport the Credit One Bank logo and it’s a significant business deal because Credit One is upping its corporate presence in Las Vegas and also increasing its financial backing of the 25-year-old Larson.

NASCAR driver Kyle Larson takes a break before testing his number 42 Chevy Camaro. Photo credit: Erik John Ricardo/LVSportsBiz.com

 

As LVSportsBiz.com walked with Larson from the garage to a media gathering, Larson mentioned Credit One Bank is sponsoring his number 42 car for 16 races in 2018. Credit One Bank, NASCAR’s official credit card, will become Larson’s primary sponsor for 2018.

The number 42 Camaro gets some work in the garage at Las Vegas Motor Speedway. Notice the Credit One Bank mention on the hood.  Photo credit: Erik John Ricardo/LVSportsBiz.com

 

This year is a big deal for Las Vegas Motor Speedway, which begins hosting a second NASCAR weekend event.  The Monster Energy NASCAR Cup Series race at Las Vegas Motor Speedway Sept. 16 will be known as the South Point 400 under a three-year title sponsorship deal. It will mark the debut of NASCAR’s second annual event at the Speedway and serve as the first race in the 2018 Cup playoffs. LVSportsBiz.com has more details of the title sponsorship deal here.

 

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Credit One Bank has expanded its profile in Las Vegas. It is a major sponsor of the NHL expansion team Vegas Golden Knights and has opened a 154,000-square-foot corporate headquarters in the southwest valley.

 

Larson, a laid-back north Californian in his fifth year in the Monster Energy NASCAR Cup Series, said he welcomed Credit One Bank expanding its sponsorship deal with his team, Chip Ganassi Racing.

A team member fuels Kyle Larson’s number 42 race car. Photo credit: Erik John Ricardo/LVSportsBiz.com

 

Part of the sponsorship deal means Larson does meets-and-greets with Credit One Bank executives and major customers, a standard practice for drivers and their primary sponsors.

 

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Alan Snel

Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.

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