The Golden Knights just opened their third team store at McCarran International Airport.

Exclusive: Golden Knights Open Third Team Store at Airport, Look to Have More Retail Sites on Strip

By ALAN SNEL

 

The Vegas Golden Knights just opened a third team store at McCarran International Airport this week and are talking with MGM Resorts International and other Strip properties about opening more retail locations.

 

The Golden Knights brand is red-hot after the first-year NHL team started its season with three consecutive wins and received high praise for a stirring emotional pre-game tribute at T-Mobile Arena Tuesday night to honor the victims, survivors and first responders from the devastating Oct. 1 mass shooting on the Strip that claimed 58 lives and included nearly 500 injured.

 

The Golden Knights have team stores at T-Mobile Arena (The Armory) and at City National Arena (The Arsenal). City National Arena is the team’s two-rink training center and headquarters in Summerlin. (Today, City National Arena is abuzz with police hockey teams playing games.)

 

The Golden Knights’ McCarran store is located in Terminal 1, Gate D, said Brian Killingsworth, Golden Knights chief marketing officer.

 

Golden Knights jerseys and logo gear are hot sellers. Photo credit: Daniel Clark/LVSportsBiz.com

 

Killingsworth said the airport site made business sense in light of the 42 million annual visitors who are moving through the facility.

 

“We want people to take a piece of Vegas home with them and we want their first choice to be Golden Knights gear,” Killingsworth told LVSportsBiz.com today.

 

The Golden Knights are also talking with MGM Resorts International, the biggest hotel-casino owner on the Strip, about opening team stores in its properties along the Strip, Killingsworth said. The team is also discussing team store sites in other Strip hotel-casinos, he noted.

 

The Golden Knights have also sold out twice of their “VegasStrong” T-shirts and plan to team up with Cirque du Suleil, UFC and Blue Man Group to partner on the  VegasStrong T-shirts with logos of those entertainment brands on the shirt, Killingsworth said.

 

The Golden Knights’ VegasStrong shirts are selling for $20 each and the team is giving the money from T-shirt sales to the Oct. 1 victims fund.

 

Contact LVSportsBiz.com founder/writer Alan Snel at asnel@LVSportsBiz.com

Alan Snel

Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.

alan32963gmail-com has 131 posts and counting.See all posts by alan32963gmail-com

Leave a Reply

Your email address will not be published. Required fields are marked *