Did UNLV Football Just Become America’s Toughest Sports Marketing Sell with Saturday’s Embarrassing Loss?
By ALAN SNEL
A half-hour before kickoff of UNLV's football season, alum Tony Iverson held a beer in a coolie in a grassy Rebel pre-game area and scanned the fans who had gathered for the Rebels' game against Howard.
"The better the team gets, the bigger this gets," said Iverson, a teacher who is a 2002 UNLV graduate before earning a Masters at UNLV in 2007.
Sadly, it can also work in reverse. After Saturday night's embarrassing loss to 45-point underdog Howard, now it will be even a more daunting challenge to sell tickets, ads and sponsorships for a football team that had bowl game aspirations this season.
Before the game, UNLV officials tried to improve the fans' pre-game experience with live music