Team owner Brett Lashbrook announced the team's name right after midnight today.

Light It Up: New Pro Soccer Team Is Named Las Vegas Lights



It’s official: Las Vegas’ new pro soccer team will be called, “Las Vegas Lights.”


Team owner Brett Lashbrook said he would announce the team’s name Tuesday and he literally didn’t wait a minute into Tuesday when the name was revealed on the Fremont Street Experience canopy live on Twitter and Facebook at 12:01 a.m.


A public vote decided the name as Lashbrook accepted hundreds of nominations and then whittled the list to a final six — Las Vegas Action, Club Vegas, Las Vegas Silver, Las Vegas Lights, Las Vegas FC and Viva Vegas.


Even Gov. Brian Sandoval showed up for the Aug. 11 announcement of the six final names in downtown Las Vegas.


Lashbrook shared the results with Tuesday morning. There were 10,371 votes and Las Vegas Lights edged out Las Vegas FC. Las Vegas Silver finished third, followed by Club Vegas, Viva Vegas and Las Vegas Action.



People also wanted “Las Vegas” to be the team’s city name — 65 percent over the 26 percent of “Vegas.” Nine percent didn’t care.


Forty percent wanted the team to refer to its club as “football club,” while another 32 percent preferred “soccer club.”


The Las Vegas team will play in the United Soccer League (USL), kind of a Triple A minor league soccer league. The club will play at Cashman Field, with Lashbrook’s marketing plan counting on convincing young downtown bar hoppers to take a chance on paying $20 to check out the soccer team in Cashman.


The Las Vegas team will share Cashman with the 51s of the Triple A Pacific Coast League.


The takeaway: Owner Brett Lashbrook will have to appeal to non-traditional soccer fans to draw them to Cashman Field, so a mass appeal name such as the Las Vegas Lights will have more drawing power than a soccer-style name such as FC. For the record, picked Las Vegas Lights (and I told that to Lashbrook around 5 p.m. Monday when we bumped into each other in Summerlin.)


Contact founder/writer Alan Snel at





Alan Snel

Alan Snel brings decades of sports-business reporting experience to Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for called After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.

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