Conor 2.0: UFC’s Meal Ticket Transforming His Brand and Marketing Style, But Will Mr. Nice Guy Deliver The Big Money?; Conor Whips Cowboy 40 Seconds Into Round One With TKO In Las Vegas Saturday
By Cassandra Cousineau and Alan Snel of LVSportsBiz.com Conor McGregor’s bad boy image for years was great for UFC’s financial
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