Zappos Partners With Las Vegas Lights FC on 3-Year Sponsorship Deal
By ALAN SNEL LVSportsBiz.com called this one. We predicted Zappos and downtown Las Vegas' new professional soccer team,…
Sports Betting Exec: Too Soon For High Fives Over Legal Sports Gambling
By VIC SALERNO As a long-time casino sports book industry executive, I am amazed by the exuberance of the…
Golden Knights Work Hard For The Money, So How About Awarding Them Time And A Half Pay For All Those Overtime Wins?
By ALAN SNEL Overtime. To the American worker, it means time and a half pay. For the…
Las Vegas’ Next Generation of SportsBiz Leaders is Legacy of Current Sports Marketers
By ALAN SNEL How big is the sports marketing industry in Las Vegas? Well, it's reached the point…
Golden Knights Hockey and UNLV Basketball Go Head-to-Head on Strip for 7 PM Starts Tuesday — And NFR Is Coming Too
By ALAN SNEL It was bound to happen. On Tuesday night, the Vegas Golden Knights and the UNLV…
Las Vegas Bowl Looking to Sign 11th Hour Title Sponsor for Boise State-Oregon Game Dec. 16
By ALAN SNEL The Las Vegas Bowl is pursuing an insurance company to become a last-minute title sponsor for…
Nearly 15,000 Pack Thomas & Mack For UNLV Hoops Loss, But UNLV Prez Says Basketball Program Has Come Far Since Last Year
By ALAN SNEL The Runnin' Rebels lost in overtime. But a packed Mack was back and the emotional charge…
UNLV AD Reed-Francois Looks to Beef Up Marketing Efforts to Enhance Fan Experiences and Sell Tickets
By ALAN SNEL It's Dec. 1 and Desiree Reed-Francois has been on the job exactly six months as UNLV's…
South Point, LV Motor Speedway Tie Title Sponsorship Knot with South Point 400 NASCAR Race in September
By ALAN SNEL At first, Las Vegas motorsports dealmaker Michael Gaughan rejected Las Vegas Motor Speedway's proposal for a…
Competitive Las Vegas Sports Market Absorbs Second NASCAR Weekend in 2018
By ALAN SNEL Martin Truex, Jr. was snappily dressed around mid-day today, wearing a plaid blue suit and silk…