Thin Mints Cleaning Up F1 Image In Las Vegas: Grand Prix Using Girl Scout Cookies In 2025 To Reverse Rocky PR Start From Year 1 In 2023
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Shop at Jay’s Market at 190 East Flamingo Road at the Koval Lane intersection east of the Strip.
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By Alan Snel, LVSportsBiz.com Publisher-Writer
LAS VEGAS, Nevada — From a loose water valve road cover that damaged a race car and caused the F1 Las Vegas Grand Prix’s first night to be canceled amid a rocky inaugural year in 2023 to Girl Scouts selling 30,000 boxes of cookies in fan zones in Year 3 in 2025, has there ever been a sports event in Las Vegas that has cleaned up its act and come so far in three years?
The F1 race, which has turned the famed Strip corridor into a 3.8-mile race course and linear stadium for its Nov. 20-22 street race event, rolled out its latest marketing move by welcoming the first delivery of Girl Scout cookies at F1’s billion-dollar pit building on Koval Lane Thursday morning. Nothing like Thin Mints to make those closed public lanes or roads a little easier to swallow.
The Thin Mints were the first cookies out of the Girl Scout cookies van that actually has a license plate of “Cookie” on the back. F1 representative Pilar Harris was on the scene to explain the Girl Scout cookie-F1 race partnership:
It’s the first time that Girl Scout cookies are being sold on the footprint of a sports event.
The Girl Scouts connection represents a giant leap for Las Vegas Grand Prix from Year 1 in 2023 when F1 caused severe hard feelings by closing roads, causing daily traffic jams and costing local businesses lots of revenue because of customer access problems. The race’s first year impact was so detrimental that four businesses filed lawsuits against F1 and Clark County. The legal cases have since been settled or resolved.
Year 1 in 2023 also saw the Las Vegas Grand Prix provide hardly any community outreach, while F1 was accused of selling ridiculously costly tickets. F1 has addressed that by selling tickets at lower price points for 2025.
F1 has also polished its community image by handing out free tickets to teachers, connecting with students with math/science/technology programs and opening a grand prix plaza to offer a year-round race presence.
F1 tried to install the track’s fencing, barriers and light mounts overnight in Year 2 and the 17-week program to build and take apart the race course in back in Year 3.
