LVCVA Hires New Chief Sports Officer; Janis Burke Worked Previously At Houston Sports Authority
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By Alan Snel, LVSportsBiz.com Publisher-Writer
LAS VEGAS, Nevada — The LVCVA has a new chief sports officer.
Her name is Janis Burke.
It will be Burke’s job to attract the biggest sports events in the U.S. to Las Vegas like the NFL Super Bowl and college basketball’s Final Four.
Burke replaces Brian Yost, who worked on chief sports officer and chief operating officer issue for the LVCVA.
The publicly-funded Las Vegas Convention and Visitors Authority has already hired two other sports tourism staffers — Will Hunter, vice president of events, and Jennifer Hawkins, vice president of sports business development.
Burke has experience with sports tourism.
She served as the Chief of International Sports and Strategy for the Sports Events & Tourism Association (Sports ETA) in Cincinnati, Ohio. Burke will continue supporting Sports ETA’s international efforts in a volunteer capacity as Chair of International Sports & Strategy.
Before that, Burke was the CEO of the Harris County – Houston Sports Authority. She also served as president and CEO of Visit Hershey & Harrisburg and held leadership roles with Visit San Antonio, Visit Detroit, and the Hilton Corporation.
The LVCVA is working on getting another Super Bowl for Las Vegas, but it doen’t come cheap. The LVCVA budgeted $55 million for Super Bowl 58 in Las Vegas in Feb. 2024 and has budgeted another $40 million for the NCAA College Football Playoff national championship game at Allegiant Stadium in Jan. 2027.
The LVCVA also helped recruit the Final Four to Allegiant Stadium for 2028.
Previously, LVCVA CEO Steve Hill worked on drawing the F1 road race for the Strip corridor — a car race event that began in 2023.
PSA
