UFC Juicing Up APEX Facility With New Naming Rights Deal, Upgrades For Ticketed Events
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By Alan Snel, LVSportsBiz.com Publisher-Writer
LAS VEGAS, Nevada — MMA fight show promoter UFC will call its APEX facility that’s next-door to its headquarters the Meta APEX under a new naming rights deal announced this week.
The APEX building was rehabbed several years ago and is now a production and live events venue.
The APEX is home to UFC events like fight nights and also Zuffa boxing matches. UFC and Meta already has a business partnership from 2025 when Meta became UFC’s first “Fan Technology Partner.”
Starting this year, tickets for all Meta APEX events will be made available to the public for purchase.
The arena is undergoing renovations that will include expanded seating that can accommodate up to 1,000 fans; enhanced food/beverage and merchandise concessions; new hospitality rooms/spaces; and a remodeled building entrance and lobby featuring a ticket box office. The full project is expected to be completed later this year.
UFC is part of TKO Holdings.
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