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By Alan Snel, LVSportsBiz.com Publisher-Writer
LAS VEGAS, Nevada — The commercial ad patches on sports jerseys are coming to college sports just like the corporate logos on the unis in the pros. And UNLV will be ready.
UNLV Athletics and its sports marketing arm — Learfield’s UNLV Sports Properties — said they have a five-year, $11 million deal with Las Vegas-based Acesso Biologics to have the company be the “Official Jersey Patch Partner” for UNLV Football, Runnin’ Rebels Men’s Basketball, Lady Rebels Women’s Basketball, and Hustlin’ Rebels Baseball.
UNLV says it made history with the deal: Acesso Biologics becomes the first official multi-sport corporate jersey patch and on-field logo partner in NCAA athletics.
Acesso Biologics is not new to Las Vegas sports.
The company that focuses on regenerative medicine was the on-field logo partner for UNLV Football in 2025.
“Having Acesso proudly displayed on our uniforms shows its continued support and commitment to UNLV Athletics and our student-athletes,” UNLV Athletics Director Erick Harper was quoted in a UNLV press release.
For background, corporate jersey patch rule proposal is expected to be voted on by the NCAA membership in January. If approved, the patches would take effect Aug. 1.
Acesso Biologics has already launched a marketing campaign, “Sacks for Shoes,” in partnership with UNLV Football. For every sack recorded by the UNLV Rebels during the 2025 football season, Acesso will donate to the Goodie Two Shoes organization.
“We’re proud to partner with Acesso and UNLV in this transformative partnership that sets a new standard in college athletics in anticipation of jersey patch approvals by the NCAA,” said Kim Damron, president of Learfield Sports Properties. “By prominently incorporating Acesso’s logo on the jerseys of UNLV’s football, men’s and women’s basketball and baseball teams, along with an on-field logo at Allegiant Stadium and other key assets, this cutting-edge partnership is the first of its kind to usher in the new era of jersey patch sponsorships in college sports.”
Additionally, Acesso Biologics will sponsor the South Field Goal Net at Allegiant Stadium, home of UNLV football, which pays more than $2.2 million a year to play six games at the NFL Raiders-managed NFL stadium.
“This long-term partnership reflects Acesso’s commitment to elevating the UNLV brand,” said Dan Dolby, UNLV Sports Properties general manager. “As the first partnership in the country to place a partner logo on a collegiate uniform, paired with an on-field, it positions UNLV at the forefront of a new revenue era in college sports and highlights our shared focus on innovation, performance, and meaningful community impact—both on the field and in the healthcare space.”
UNLV Sports Properties will help Acesso gain fan insights through Learfield’s Fanbase database, which profiles and highlights UNLV fans nationwide to help drive fan engagement programs.
“We’re honored to strengthen our partnership with the UNLV family and kick off a dynamic opportunity with UNLV Athletics,” said Michael Aquino, Acesso Biologics CEO.
PSA