Working On Improving Its Image In Las Vegas, F1 Can Help In One Obvious Way: Public Awareness Campaign On Road Safety In City Plagued By Reckless Driving
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Shop at Jay’s Market at 190 East Flamingo Road at the Koval Lane intersection east of the Strip
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By Alan Snel, LVSportsBiz.com Publisher-Writer
LAS VEGAS, Nevada — After F1’s painful inaugural race in Las Vegas in 2023 caused aggravating traffic jams in the Strip corridor and angry business owners to file lawsuits, the Las Vegas Grand Prix organizers knew they had to clean up their act in Year 2 in 2024 and Year 3 in 2025.
So, with the Las Vegas Grand Prix a month away, F1 has enlisted the help of some unexpected allies like Hello Kitty as a F1 Academy partner and the Girl Scouts who will be selling their famed cookies at the Las Vegas race event set for Nov. 20-22.
Hello Kitty and the Girl Scouts will help pull the marketing heart strings in Las Vegas, where this week’s race-created intersection closure at Flamingo Road and Koval Lane in the Strip corridor has caused traffic snarl ripples on neighboring roads. The Flamingo-Koval intersection will be closed until Friday night to install a Flamingo bridge spanning Koval, which is part of the 3.8-mile race circuit.
Liberty Media-owner F1 is trying to improve community relations in Las Vegas under new Las Vegas Grand Prix CEO/President Emily Prazer. The race recently honored a local teacher with free tickets, while working with teens on science, math and engineering via go-kart races and technology lessons a few months ago.
The Las Vegas Grand Prix has also donated more than $100,000 to nonprofits in hopes of building better community relationships.
LVSportsBiz.com suggests Formula 1 work on one public issue plaguing Las Vegas — road safety. Parents are now serving as crossing guards near schools because local motorists have killed kids on roads around schools. The Las Vegas Grand Prix is in the perfect position to lead a campaign to lean on drivers to slow down and stop smashing their cars into pedestrians, bicyclists and other cars.
LVSportsBiz.com reported two months ago on the NFL Raiders rolling out a PSA on road safety featuring head coach Pete Carroll and Clark County Commissioner Michael Naft.
F1 can enlist a few drivers to pass the message about slowing down and driving safely in a market plagued by many reckless, impaired, dangerous and distracted motorists.
How about it Las Vegas Grand Prix?
PSA
