Bill Foley Golden Knights Marketing NHL Sports Marketing Stanley Cup Playoffs T-Mobile Arena 

Even With Sellouts And Playoff Appearances, Golden Knights Still Marketing In Competitive Vegas Market With 25-Hour Marathon Overnighter At T-Mobile Arena

Alan Snel

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By Alan Snel, LVSportsBiz.com Publisher-Writer

LAS VEGAS, Nevada — Technically, the Vegas Golden Knights’ attendance is more than the 17,367 fixed seats at T-Mobile Arena.

But there always tickets to be sold and marketing to be exercised.

Such was the case Thursday into Friday when the VGK staged a 25-hour overnight open house at T-Mobile Arena to sell tickets and connect with fans to keep them flowing through the arena entrance just west of the Strip next to New York New York and Park MGM.

Fans sauntered around seats, heard coaches chat, and chatted with VGK sales folks as the Golden Knights try to secure a Stanley Cup championship won in 2023. The Knights lost in the NHL playoffs to Dallas in 2024 and Edmonton in 2025.

The Golden Knights wrapped up the marathon marketing session at 1 PM Friday.

PSA

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Alan Snel

Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.

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