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By Alan Snel, LVSportsBiz.com Publisher-Writer
LAS VEGAS, Nevada — Never shy about spending public money on sports events, Las Vegas’ public tourism promotion agency is poised to approve about $2.7 million in sponsorships on an annual girls basketball tournament, a college athletics director convention and pickleball events.
The Las Vegas Convention and Visitors Authority (LVCVA), which also functions as Las Vegas’ unofficial sports commission, will present the three sports sponsorship deals to the agency’s public board Tuesday.
The LVCVA board typically approves the agency’s sports deals without much public comment or scrutiny. Expect that Tuesday. Here’s the sponsorships:
$1.2 million for the Nike Tournament of Champions, which is Nike’s flagship girls’ basketball tournament established in 1997. It’s now a 32-team field of teams, with more than 800 teams with nearly 15,000 student athletes competing annually.
The sponsorship is $100,000 a year from 2025 to 2036, with the July girls hoops tourney at the Las Vegas Convention Center.
$843,750 for National Association of Collegiate Directors of Athletics (NACDA) to have the NACDA and Affiliates Annual Convention Week in Las Vegas in June 2030 and 2032.
Las Vegas has hosted the ADs in the past and having the university athletics directors in town allows tourism officials to also sell them on holding college sports championships in the Vegas market.
$700,000 for the Professional Pickleball Association to have two tournaments in Las Vegas each year in 2025 and 2026.
Tuesday’s agenda includes annual budget info for the LVCVA, which is budgeted to spend $36 million on sports events in 2025.
The LVCVA spent more than $33 million in 2024 for Super Bowl 58 in Feb. 2024.