LVCVA CEO/President Steve Hill
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Pay To Play: LVCVA Approves $40 Million To Promote College Football National Championship Game At Allegiant Stadium In Jan. 2027

Alan Snel ,

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By Alan Snel, LVSportsBiz.com Publisher-Writer

LAS VEGAS, Nevada — They have a beefy public budget and they know how to spend it.

The Las Vegas Convention and Visitors Authority (LVCVA) have $40 million at the public tourism agency’s disposal to spend on college football’s national championship game in Jan. 2027.

The LVCVA board approved the $40 million expenditure — $25 million plus a $15 million contingency.

The LVCVA collects its revenues from hotel room taxes and is charged with drawing tourists to the Strip and Southern Nevada. Its board is made up of elected officials and hotel-casino company executives.

The LVCVA also approved $40 million to host Super Bowl 58 in Feb. 2024 toward paying for a $60 million budget for the the NFL title game.

The LVCVA CEO is Steve Hill, who has been a big booster of major sports events in Las Vegas like  Formula One’s Las Vegas Grand Prix that triggered four lawsuits, last year’s Super Bowl and college basketball’s Final Four at Allegiant Stadium.

At the same time, Hill also chairs the Las Vegas Stadium Authority Board and has been a strong voice supporting the $380 million baseball stadium construction subsidy for the MLB Athletics for their 30,000-seat domed stadium on the Strip at the old Tropicana hotel-casino site.

Steve Hill

It’s common for big urban markets in the U.S. to have a sports commission to recruit sports events like the one in Tampa, Florida, but Las Vegas does not have one. It does not need one because Hill serves as Las Vegas’ unofficial sports commissioner and he uses his agency, the LVCVA, as his platform to swing deals like he did with Renee Wilm of the Las Vegas Grand Prix.

The LVCVA doles out millions and millions of dollars in the form of “sponsorships” to attract sports events to Las Vegas.

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Alan Snel

Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.

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