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Story by Alan Snel Photos by J. Tyge O’Donnell
Raiders owner Mark Davis admits many fans attending Raiders games in Las Vegas are rooting for the visiting team.
It’s not that the Raiders home games are not sellouts. They are. But the fact is many people are buying tickets on the secondary market and attending games wearing the colors of the Raiders’ opponent at Allegiant Stadium. Like tonight when thousands of Dallas Cowboys fans made their presence known for the NFL exhibition game in Las Vegas.
So by the looks of it, the Raiders are returning to their roots by focusing on their loyal fans and stressing Raider Nation in light of a team that rarely made the National Football League playoffs the last two decades.
The Raiders have come out with a fan-centric video produced over the summer and highlighted Raider Nation with a Gameday program cover that featured one of the team’s biggest fans, Ice Cube.
Heart & Hustle Productions worked on the filming of the promotional one-minute spot called, “It’s a Silver & Black thang,” designed to show the fans coming to the Raiders stadium to represent their beloved Silver & Black. Here’s a screen grab.
The Raiders are tapping into a ultra-loyal fan base that spans both Northern and Southern California, plus Las Vegas and worldwide. Even through the losses in the last 25 years, the Raiders’ fans have created a lifestyle built around the brand that resonates with their lives to this day.
It’s an asset for the Raiders to use in selling the team brand in 2024.
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The Raiders are always looking for revenue-generators, so they rolled out a new premium pregame tailgating experience.
Back in June when Raiders staff met the media in the stadium to tell us about the tailgating deal, the premium pregame gig was $20,000 for 20 guests, not counting the ticket.
Here’s the setup today:
LVSportsBiz.com tried talking with staffers at the luxury tailgating setup, but they were not helpful.
The announced attendance for tonight’s Dallas Cowboys vs Las Vegas Raiders game: 62,428 distributed tickets.
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Cowboys vs Raiders.
Two of the NFL’s glamour franchises from the 1970s to the 1990s.
Though neither team has won a Super Bowl in more than two decades, both teams are valued at billions of dollars thanks to revenue-generating stadiums.
Both teams have been able to monetize their assets. Magazines have pegged the Cowboys’ value at $9 billion to slightly more than $10 billion, while the Raiders’ value have skyrocketed past $5 billion thanks to the publicly-subsidized Allegiant Stadium.
This being a preseason game, a fan could buy a ticket for $96 plus fees for tonight’s 7 PM preseason game, according to ticket re-seller Seat Geek.
As of 90 minutes before kickoff, there were a variety of price points.
Re-seller Vivid Seats had tickets starting at $100, but you have tack on fees.
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As for the exhibition game, the first quarter stretched out to nearly 50 minutes and the scoring was a field goal apiece by the Raiders and Cowboys. The Cowboys led, 13-6, at halftime and 13-12 after three quarters. Dallas polished off Las Vegas, 27-12, for the final.
The Raiders’ coach, Antonio Pierce, has tried to rekindle the old Raiders’ fiery spirit.
He’s also been included in the Raiders’ marketing efforts as a former player who grew up in Southern California and represents the team’s intense playing style.
The Raiders will hold an open practice at Allegiant Stadium Tuesday 6 PM and will play the 49ers here in Las Vegas Friday at 7 PM.