LVCVA Spending $1 Million On Downtown Las Vegas Music Festival In Hopes Of Driving F1 Tourists From Race On Strip To Downtown
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Shop at Jay’s Market at 190 East Flamingo Road at the Koval Lane intersection east of the Strip.
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By Alan Snel, LVSportsBiz.com Publisher-Writer
The LVCVA government tourism agency is spending $1 million for a downtown Las Vegas music festival Nov. 22-24 in hopes tourists in town for the Formula One Las Vegas Grand Prix will check out downtown after downtown businesses said they did not see financial benefits from last year’s F1 road race in the Strip corridor.
It’s called the Neon City Festival and it will be staged at the Fremont Street Experience.
The Las Vegas Convention and Visitors Authority board approved Tuesday the $1 million to sponsor the music festival in downtown.
Lisa Mayo-DeRiso, representing a group of Las Vegas businesses that say they lost revenue because of the F1 race, said the LVCVA’s $1 million for the downtown music festival shows that “LVCVA Admits F1 did not drive traffic in all of Las Vegas.”
The Las Vegas Grand Prix said the preparation time of disruptions to transportation and commerce in the Strip corridor will be cut from nine months to three months before the November race event and that it’s selling tickets that cost less than the ticket prices for the inaugural event in Nov. 2023. Colorado-based Liberty Media owns Formula 1, which promotes and organizes the Las Vegas Grand Prix.
You can read the LVSportsBiz.com story on the Clark County debriefing report on the race.
