UFC Bossman Dana White Says Las Vegas-Based MMA Promoter Is Spending More Than $20 Million To Stage Fight Show At Sphere In September
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By Alan Snel, LVSportsBiz.com Publisher-Writer
UFC, the Las Vegas-based MMA fight show promoter, will be spending more than $20 million to use the Sphere to host its UFC 306 event Sept. 14.
UFC also cut a deal to provide a title sponsor for the event for the first time in the MMA promoter’s history by rebranding UFC 306 to “Riyadh Season Noche UFC.”
This will be one of the biggest sporting events of all time,” UFC President and CEO Dana White said.
“What we’re going to pull off at Sphere will never be done again. This will be a once-in-a-lifetime experience for sports fans,” White said.
“At the same time, this is going to be an incredible tribute to the Mexican people for their extraordinary contributions to combat sports. We’re thrilled that Turki Alalshikh and the Saudi General Entertainment Authority have stepped up to partner with us to make this the greatest event in the history of combat sports,” he said. “Their participation shows just how massive the interest is from all over the world.”
“The first sporting event at Sphere is a significant milestone not only for the venue, but also for live sports overall,” said Jim Dolan, Sphere Entertainment CEO.
“UFC has been a longtime partner across the MSG Family of Companies, and we look forward to making history with them once again and delivering an experience that leverages Sphere’s cutting-edge technologies to reimagine what UFC and combat sports can look like,” Dolan said in a UFC media statement.
The NHL is using the Sphere Friday and Saturday to host its Draft event.
Here are some photos of the venue from the interior.
