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With National Finals Rodeo In Las Vegas Through 2035, Contestants and Stock Contractors Will Receive More Than $264 Million

NFR contestant Photo by Jeff Goulding

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By Alan Snel, LVSportsBiz.com Publisher- Writer

It’s no secret that the pro cowboys — the real ones who ride horses and not the NFL players — were going to compete at the National Finals Rodeo (NFR) in Las Vegas until 2035 under a new deal extension announced back in December.

But on Monday, we finally learned what the financial payouts will be.

Las Vegas Events, the events arm of the LVCVA, and the Professional Rodeo Cowboys Association (PRCA) said contestants and stock contractors will receive $264,323,473 at the NFR through 2035.

At the NFR from Dec. 5-14 later this year, cowboy contestants will receive $12,501,505, while stock contractors will draw $3,750,451. The payout of $16.2 million includes guaranteed prize money of $1.2 million for NFR qualifiers.

For the NFR in 2025, the prize money will hit more than $17.5 million, including $13,501,505 for the contestants and $4,050,451 for stock contractors.

A Las Vegas Events/PRCA press statement said, “In each subsequent year through 2035, the contestant purse and compensation to stock contractors will increase by $1 million ($769,231 and $230,769, respectively). By the end of the contract in 2035, the total payout to the contestants and stock contractors will be more than $27.5 million. There also will be annual salary increases for contract personnel.”

Alan Snel: Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.
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