Radio Row’s Gabfest Of Pseudo-Celebrities And Audio Frivolity Fills Giant Hall For Super Bowl 58 In Las Vegas
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Story by Alan Snel Photos by J. Tyge O’Donnell
It has the can-do intensity of CES with the fun energy of Comic Con.
Super Bowl 58’s Radio Row at Mandalay Bay Convention Center in Las Vegas did not disappoint Wednesday with the eclectic collection of pseudo-celebrity types like Dr. Oz, Cam Newton and Carrot Top making the rounds to dozens of radio stations from around the U.S.
Even Bounty the paper towel brand set up an impressive booth near the entrance of the sprawling Radio Row hangar-like setting. It’s a popular place because the display hands out free chicken wings with a paper towel to mop up your facial and finger mess.
LVSportsBiz.com photographer Tyge O’Donnell caught some of the Radio Row navigators.
The Super Bowl media center has some funky quirks to its security checks and even pedestrian traffic flow.
To go through the airport-style security machine, media are led outside the Mandalay Bay building on a walkway where the security check runs bags and backpacks through a machine and then media re-enter the building.
And to walk into the Radio Row room, there are two security workers who handle the job like elementary school crossing guards advising media when they can cross and go into the big radio room.
This amuses me to no end. The NFL’s pedestrian traffic control to enter Radio Row at #SuperBowl in Vegas. pic.twitter.com/iiqINjr7YL
— LVSportsBiz.com (@LVSportsBiz) February 7, 2024
Even Aristocrat the gambling machine maker had its NFL-theme slot machines at the front of the room, figuring it would be a good place to expose radio workers and visitors to the fun of gambling on machines with your favorite team logo on them.
The LVCVA — the Las Vegas Convention and Visitors Authority — also had a booth in the middle of radio row. Meanwhile, the Las Vegas Super Bowl Host Committee had a set up at the entrance to greet people.
LVCVA CEO Steve “Man of Many Hats” Hill was also making the rounds telling radio folks how the Super Bowl in Las Vegas is a bonanza.
The New Orleans Super Bowl Host Committee was doling out cake late this afternoon as it preps for the eleventh Super Bowl to be hosted in New Orleans. That would tie Miami for most Super Bowl hosting times.
Las Vegas is hosting the Super Bowl for the first time.